What You'll GET
When you sign up for ABD Agency's hospitality marketing services, you'll have access to an interim digital marketing team. Whether launching a website or blog, fine-tuning a booking engine to increase conversion, or navigating the evolving business of OTAs, ABD Agency is prepared to assist.
Working in collaboration with skilled partners in the areas of web development, SEO, and graphic design, ABD Agency is your full-service marketing team. This is not a typical agency approach. This is a team who steps in with a thorough understanding of hotels, restaurants, and travel brands, and digs deep to understand your individual properties. Should you have a marketing team in house, ABD Agency can provide best practices, training, and actionable insights to take your team to the next level.
We are not in the business of collecting clients, we are in the business of partnering with hotels, resorts, and restaurants, and sharing big wins with your team.
MARKETING ACUMEN / Work History
For the last five years, founder Amy Belasen Draheim served as the Director of Northview Performance Marketing, the digital marketing agency of record for Northview Hotel Group, a collection of award-winning independent resorts and branded hotels nationwide. Overseeing an internal team of marketing managers, graphic designers, and web developers, as well as partnering with outside agencies, Amy developed and executed the marketing strategies for all of the resorts, hotels, and restaurants in the Northview portfolio.
Success stories include pulling share back from the OTAs by developing private 72 hour sales, launching responsive design websites to increase mobile visitation, rethinking and re-configuring booking engines to increase conversion and drive mobile bookings, developing a reputation management strategy to drive more positive reviews to Tripadvisor, and stepping up social media efforts to drive revenue through ad campaigns.
Innovative email messaging, engaging website content, connecting with PR and influencers, monthly reporting, media buys, developing sales collateral, award recognition, and directing photo shoots were all par-de-course.
Put simply, with ABD Agency, you're getting a full-service marketing team with none of the overhead costs of bringing on a full-time team.
SKILLS & PROFICIENCIES
- Marketing Planning & Execution
- Editorial Calendars & Ad Buying
- CMS & HTML Responsive Web Design*
- Blogging & Social Media Marketing
- Press Release Writing & Outreach
- Search Engine Optimization*
- Online Media (Pay-per-click & Display Advertising)*
- Google Analytics & Monthly Reporting
- Email Automation Campaigns & Subscription Building
- Graphic Design*
- Collateral Development & Printing*
- MS Office, Outlook
*ABD Agency partners with leading industry experts in these areas.