For the better half of the last decade, Shelby has developed marketing campaigns, materials, and activations for the wine, spirits, and tourism industry.

They say timing is everything, and that’s certainly the case when it comes to how Shelby ended up here.

As a freshman in college, enamored by the Pacific Northwest, Tennessee-born Shelby googled: summer camps in Washington State. She was quickly hired as a camp counselor near Mt. Rainier National Park. Shelby fell in love with the Pacific Northwest, and then some: meeting some of her closest friends, including her now husband, which led her to move from Tennessee to the Northwest, nine years ago.

Shelby earned a degree in Communication Arts from Lewis-Clark State College before starting her career in marketing. She brings over seven years of experience across the wine, spirits, and tourism industries to her role as Marketing Manager. Shelby loves finding creative, compelling and authentic ways to tell a brand's story and connecting consumers with something they will treasure - whether it's an unforgettable meal or a memorable trip.

In her free time, you’ll find Shelby spending time with her husband Stuart and their dog Daisy. Cheering on the Tennessee Volunteers, chasing sunshine or reading a good mystery novel are some of her favorite pasttimes, and her happy places track: walking on the beach in Pacific City, or catching a college football game in Knoxville.

Here or there, you can bet that Shelby is living by her guiding principle: life's too short not to celebrate. Any occasion you deem worthy deserves to be marked with a nice meal, a great drink, a special trip, or a festive gathering.

5 Fast Facts

Currently Listening To: Islands in the Stream - Dolly Parton & Kenny Rogers

Recent Trip: Home to Knoxville, TN for the holidays

Travel Trend of the Year: Local Immersion: Eating, drinking and exploring a destination's true sense of place

Favorite Reading Material: Page-turning mysteries or contemporary fiction novels

Job-Related Hack: Carry good content through all channels - high-performing social posts can be retooled into attention grabbing landing pages or emails